Assignment for Public Speaking Class - Preliminary work for advertising

Introduction
• Establish Need (Hectic Lifestyle/Connecting to listener)- For a lot of women, time is a precious commodity. Women often work outside of the home, attend college, move kids from one sporting event to another… only to feel the frustration of housework piling up at home.

• Establish Need (Not enough money for full time help) Housekeeping services are available to some women, but what about the woman on a budget who can’t afford a housekeeper or a nanny?

o Solution – What if there was a way to take some of the pressure off without breaking the budget?

o Solution - Imagine giving up just one dinner at a restaurant a week to have all of your laundry picked up at your home, cleaned, ironed, folded AND delivered back to your home? For so many women this would be a dream come true, right?

Bailey’s Laundry Service.
• Founded by two retired schoolteachers and their granddaughter – college student.
o They weren’t looking to get rich, they just wanted to bring in some extra money.
o It started out in their home, doing laundry services for some family friends. Expanded.

• (Turning Point – Appeal to emotion) They realized the personal impact they had on people’s lives.
o Letter from a new client, Sophia.
o Husband was deployed overseas - three children and no family nearby to help.
o Navy wife
o Works two jobs to help make ends meet - exhausted at the end of the day to a house that needed cleaned and laundry that needed to be washed.
o The van arrived promptly at her house, picked up the clothes, and returned at the specified time that SHE chose.
o The clothes were clean, they were folded, and smelled so fresh.
o Extra couple of hours at the end of the night to spend with her kids. Keep in mind these kids missed their father and truly valued the time they had with their mother.

• Hidden value of service - $30 for that peace of mind.
• Even that one day of service was all she needed to take a deep breath and let someone else take care of things for a change.

Service Information
• Slipcovers, comforters, and dry cleaning of course come at a small extra charge of $2.00 an item, but what’s $2?
• Starch, bleach, and launder in Baby Soft upon request.
• All you have to do is place those items in a separate bag. When they pick up your items you simply request it and note will be taken.
• (Bonus) Complimentary mesh bags for the storage and transport of your clothes for the next service.
• As a special thank you first time customers receive 10% off their total.
• Tide clean and Snuggle soft clothes